A newly renovated restaurant in Hawkshead, Lake District, renowned for its exceptional dining experience with locally sourced ingredients.

Our mission was to realign Poppi Red's brand identity with its refreshed interior and upscale cuisine.

Through meticulous experimentation, we crafted a sophisticated and elegant logotype, scalable wordmark variations, and a monogram seamlessly integrated across diverse marketing materials. We further enriched the brand with personalized illustrations inspired by the restaurant's interior, featured prominently in various designs, including menus.

Honoring Poppi Red's heritage, we elevated the iconic red hue by pairing it with a neutral brown and royal navy blue, crafting a sophisticated color palette that complements the signature red. Our carefully curated type system comprises three distinct fonts, each with its unique personality and purpose. The elegant serif title font serves as the logotype's base, while the supporting contemporary extended sans serif font exudes modern sophistication. The versatile tertiary sans serif font ensures clarity across print and digital media, enhancing the overall brand experience.