Save Windermere is an environmental campaign on a mission to end all treated and untreated sewage discharges into the Windermere catchment.

We collaborated with the Save Windermere (SW) campaign to craft a compelling visual identity and website that would spotlight the urgency of their cause and galvanise support to rescue Windermere from ecological decline.

Grounded in a comprehensive understanding of the campaign through a brand strategy workshop, we set out to create a brand mark that encapsulated its core message: "stop the sewage."

Drawing inspiration from the pipes discharging untreated sewage into the Windermere catchment, we designed a striking custom "slash" in a vivid toxic green to symbolize the harmful sewage and visually convey the imperative to halt its flow. Recognizing the need for a flexible brand capable of integrating across diverse digital and print applications, we introduced the eye-catching Windermere "algae" pattern, which represents the toxic algal blooms triggered by high phosphorus levels in the lake. This innovative design element not only amplified the campaign's impact but also bolstered the key messaging at the heart of their mission.