Impact is a world leading experiential learning company. They have worked with some of the biggest organisations around the globe, including Toyota, Goolge, Santander and more.

We were tasked by Impact “To create a robust visual language that is endlessly adaptable, flexible and immediately recognisable.” by designing a new visual identity and website to be rolled out globally.

• Brand misuse leading to inconsistency throughout marketing materials.

• Brand strategy and visual identity missaligned.

• Poor accessibility and flexibility.

Our team embarked on a comprehensive redesign journey for Impact's visual identity and website, immersing ourselves in their brand strategy and conducting extensive research to identify market trends and design concepts. We crafted a versatile and powerful brand mark, seamlessly integrating it into the iconic wordmark, while carefully selecting a font family and color palette that embodied Impact's essence and functions on a global scale. These elements were woven together to represent sustainability, growth, trust, and creativity.

The website redesign prioritized intuitive navigation and user experience, utilizing a well-structured site map and strategically placed CTAs to drive conversions. A clean, modern design with a minimalist approach highlighted the carefully chosen color palette, typography, and photography. The result is a visually stunning, highly functional website that effectively reinforces Impact's brand identity, delivering an exceptional user experience.