Tallulah Rose is an established flower school that aims to empower students by passing on their knowledge, encouraging creativity, and building a strong and supportive community.

From the strategy, we started to ideate around the brand values that we felt encapsulated the essence of Tallulah Rose - Empowerment, growth, education, community and collaboration.

The Tallulah Rose name has built a strong reputation over the years, and in order to do this name justice, type became our main focus of the identity.



This naturally led us to explore a type system that would complement the Tallulah Rose photography. We explored a plethora of type trends and quickly became a fan of using a condensed sans serif in a maximalist style. The tall nature of the chosen font characterised the value of growth within the school, whilst also visually illustrating the tall, confident nature of stems.